Ok, this is what I have really been waiting for in the past few years. I started Using Google Docs as soon as it was released back in 2006. Google has just updated it and I can now take my documents offline with the integrated Gears technology. From what I understand, Google is working on the spreadsheets and presentations.
I tested the offline documents capability a few days ago and it works as advertised. I am entirely impressed. I can now work on my Google Docs documents within Firefox offline. When I reconnect, my changes are now automatically resychronized with Google Docs servers.
Tuesday, April 22, 2008
Sunday, April 20, 2008
Search Engine Optimization (SEO)
This is a topic that I had to research recently for a class I am taking in graduate school. Search Engine Optimization (SEO) is a technique for increasing the traffic to a web site from search engines. (e.g., Google, Yahoo!) In a nutshell, SEO involves tagging, designing web site content using keywords and metadata (information about data), and designing web site structure for efficient accessibility by search engines algorithms and web crawlers to find information more effectively.
The desired goal of SEO is to attain a higher ranking for a specific web site that results in the site showing up in the first page or initial few pages where most users tend to click on a resulting link before moving onto another search or simply abandoning the result set. This in effect makes the web site appear to be more relevant to the user in the search result listing. The reason why search result set relevance and position is critical is because of the observed behavior where most web users tend to use the first page of a search result listing most of the time. Subsequent pages in the search result listing are used by a much lower percent of web users as the search engines become more efficient due to SEO techniques and continual improvements to search engine algorithms.
Search engine optimization means ensuring that your Web pages or site is accessible to search engines and are designed in ways that help improve the chances they will be found. ("Intro to SEO")
Some decent simple SEO Examples are described here. There are many techniques that make your web site "SEO Friendly". One simple technique is to choose a SEO Friendly Domain name. Let' say you have a web site that contains SEO information. If your site is located at mysite.com, it is not a very good "SEO friendly" domain since it is difficult for a search engine to figure out that your site contains SEO information.
On the other hand, if you named your site search-engine-optimization-info.com it would be considered more "SEO friendly" by its name alone. Using this domain name any search engine can figure out from the domain name alone that your site probably has SEO related content. (e.g., cars.com, salesforce.com)
According to Google, SEO is an abbreviation for "search engine optimizer." Many SEOs and other agencies and consultants provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. What is an SEO? Google's definition. Google does not have any relationships iwth SEO organizations and does not make recommendations. However, they do provide tips on choosing an SEO and information on what will make a search engine drop your site from their search results entirely
Additionally, Google provides a wealth of information about its search results, improving site rankings, and tips that help Google's crawlers find your web information more efficiently and effectively. With Google representing the majority of web search today, approximately 67% as of March 2008 and growing, it is wise to know how to optimize your web sites for Google web crawlers.
I also found some really decent material on SEO techniques here.
The desired goal of SEO is to attain a higher ranking for a specific web site that results in the site showing up in the first page or initial few pages where most users tend to click on a resulting link before moving onto another search or simply abandoning the result set. This in effect makes the web site appear to be more relevant to the user in the search result listing. The reason why search result set relevance and position is critical is because of the observed behavior where most web users tend to use the first page of a search result listing most of the time. Subsequent pages in the search result listing are used by a much lower percent of web users as the search engines become more efficient due to SEO techniques and continual improvements to search engine algorithms.
Search engine optimization means ensuring that your Web pages or site is accessible to search engines and are designed in ways that help improve the chances they will be found. ("Intro to SEO")
Some decent simple SEO Examples are described here. There are many techniques that make your web site "SEO Friendly". One simple technique is to choose a SEO Friendly Domain name. Let' say you have a web site that contains SEO information. If your site is located at mysite.com, it is not a very good "SEO friendly" domain since it is difficult for a search engine to figure out that your site contains SEO information.
On the other hand, if you named your site search-engine-optimization-info.com it would be considered more "SEO friendly" by its name alone. Using this domain name any search engine can figure out from the domain name alone that your site probably has SEO related content. (e.g., cars.com, salesforce.com)
According to Google, SEO is an abbreviation for "search engine optimizer." Many SEOs and other agencies and consultants provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. What is an SEO? Google's definition. Google does not have any relationships iwth SEO organizations and does not make recommendations. However, they do provide tips on choosing an SEO and information on what will make a search engine drop your site from their search results entirely
Additionally, Google provides a wealth of information about its search results, improving site rankings, and tips that help Google's crawlers find your web information more efficiently and effectively. With Google representing the majority of web search today, approximately 67% as of March 2008 and growing, it is wise to know how to optimize your web sites for Google web crawlers.
I also found some really decent material on SEO techniques here.
Sunday, April 06, 2008
The Unexpected for 2008
As anticipated, Google released the unexpected a few weeks ago. It is called Google Sites. If you need to create a web portal for sharing information amongst a team, classmates, workmates, social mates, friend, or family, then Google Sites may be for you. Here is the overview of Sites:
"Google Sites is the easiest way to make information accessible to people who need quick, up-to-date access. People can work together on a Site to add file attachments, information from other Google applications (like Google Docs, Google Calendar, YouTube and Picasa), and new free-form content. Creating a site together is as easy as editing a document, and you always control who has access, whether it's just yourself, your team, or your whole organization. You can even publish Sites to the world. The Google Sites web application is accessible from any internet connected computer."
I have had a chance to play with Sites and it will brings "online everything" and cloud computing even closer to reality today. This is another disruptive event initiated by Google and will give everyone something to think about when it comes to collaborative sites and portals. If they can make this work with Gears and be taken off-line, then I think IBM, Microsoft, and Java based portals will have to re-think their respective strategic agendas.
"Google Sites is the easiest way to make information accessible to people who need quick, up-to-date access. People can work together on a Site to add file attachments, information from other Google applications (like Google Docs, Google Calendar, YouTube and Picasa), and new free-form content. Creating a site together is as easy as editing a document, and you always control who has access, whether it's just yourself, your team, or your whole organization. You can even publish Sites to the world. The Google Sites web application is accessible from any internet connected computer."
I have had a chance to play with Sites and it will brings "online everything" and cloud computing even closer to reality today. This is another disruptive event initiated by Google and will give everyone something to think about when it comes to collaborative sites and portals. If they can make this work with Gears and be taken off-line, then I think IBM, Microsoft, and Java based portals will have to re-think their respective strategic agendas.
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